French TV visits the brain imaging lab
We distracted French reporter Laure Pollez using her own cellphone and measured how it affected her brain activity. Our brains come equipped with neural circuits to prevent us from responding to events when we shouldn't. When you are driving your car, for instance, you certainly don't want to give in to the impulse to respond to an incoming text message on your cellphone #screen. The area of your brain responsible for dealing with these impulsive responses is your prefrontal